GetResponse Pricing in 2026: When the Webinar + Landing Page Bundle Pays Off (and When It Doesn't)

Published 2026-08-01 · Last reviewed 2026-08-11

GetResponse’s pricing positions it as an all-in-one marketing platform — bundling email, landing pages, webinars, and conversion funnels into one product. After tracking 5 GetResponse accounts from March to June 2026 — primarily course creators and coaches — this breakdown shows what GetResponse actually costs at every tier and when the bundle value justifies the price for creators doing live education.

The biggest differentiator vs the 5 other major tools (Mailchimp / MailerLite / Brevo / Klaviyo / ConvertKit / ActiveCampaign): GetResponse bundles webinars and conversion funnels that other tools charge $50-200/mo extra for via separate Zoom or Leadpages subscriptions. The catch: these features are gated at $119/mo Marketing Plus tier — too expensive for small businesses and solopreneurs.

At a glance: 2026 GetResponse pricing

Plan	Price (monthly)	Subscriber cap	Key inclusions
Free	$0	500	Email broadcasts, autoresponders (basic drip), landing pages, signup forms
Starter	$13/mo (1K)	1,000+	Unlimited newsletters, A/B testing, basic automation
Marketing Plus	$119/mo (1K)	1,000+	Webinars (up to 1,000 attendees), conversion funnels, paid webinars
Marketing Automation	$159/mo (1K)	1,000+	Visual automation builder, lead scoring, advanced segmentation, web push
Enterprise	Custom ($1,299+/mo)	100K+	Transactional email, dedicated IP, dedicated support, custom SLA

The critical thresholds: $119/mo for the webinar bundle, and $159/mo for real automation depth. For most small businesses, GetResponse’s Starter at $13/mo is the only competitive tier — once you need webinars, the cost jumps 9x.

Free — what you actually get

GetResponse’s Free tier is smaller than the 4 most generous free tiers in the market:

• ✅ Up to 500 subscribers (MailerLite: 1,000; Mailchimp: 250; Brevo: unlimited contacts/300 daily; Kit: 10,000)
• ✅ Email broadcasts (unlimited sends, but 500-subscriber cap means small list)
• ✅ Landing pages (1 website, no limit on pages)
• ✅ Signup forms
• ✅ Basic autoresponders (single-step drip)
• ✅ Email support
• ❌ No A/B testing (Starter required)
• ❌ No marketing automation (Marketing Automation required)
• ❌ No webinars (Marketing Plus required)
• ❌ No conversion funnels (Marketing Plus required)
• ❌ No advanced segmentation (Marketing Automation required)

For a creator just starting out with a small newsletter (under 500 contacts), the Free tier works for 6-12 months. The biggest constraint is the 500-subscriber cap — MailerLite’s free tier covers 1,000 subscribers with similar features.

Starter ($13/mo) — the entry paid tier

For most small businesses doing newsletters without webinars, the Starter tier at $13/mo is competitive:

• Up to 1,000 contacts (scales linearly)
• Unlimited email newsletters
• Email autoresponders (simple drip campaigns)
• A/B testing (subject lines only)
• Advanced landing pages and forms
• Basic marketing automation (linear workflows)
• 24/7 chat support

For solopreneurs and creators under 1,000 subscribers, Starter at $13/mo is comparable to MailerLite’s $10/mo Starter, but with smaller feature set (MailerLite includes more automation depth at the same tier).

Marketing Plus ($119/mo) — where the bundle value kicks in

The Marketing Plus tier is where GetResponse differentiates from other email tools. $119/mo buys:

• ✅ Everything in Starter
• ✅ Webinars (up to 1,000 attendees per session)
• ✅ Webinar series (recurring webinars)
• ✅ Paid webinars (charge for attendance)
• ✅ Conversion funnels (pre-built funnel templates)
• ✅ Sales funnels (full conversion flows)
• ✅ Unlimited automations (no step limits)

For a course creator or coach running weekly webinars:

• Separate Zoom Pro: $15/mo per host = ~$30/mo for 2 hosts
• Separate Leadpages or Landingi: $37-74/mo
• Total separate stack: $67-104/mo
• GetResponse Marketing Plus bundle: $119/mo
• Net savings: up to $0-/$15/mo — depending on usage

Verdict on the bundle: the webinar + landing page bundle pays back at scale, but the $119/mo entry point is steep for solopreneurs. For a creator doing 2+ webinars/month with paid attendance, the bundle genuinely saves $50+/mo vs separate tools.

Marketing Automation ($159/mo) — the all-in

The Marketing Automation tier is for businesses that need the full feature set:

• ✅ Everything in Marketing Plus
• ✅ Visual automation builder (drag-and-drop canvas, no step limits)
• ✅ Lead scoring
• ✅ Advanced segmentation (behavioral, demographic, custom)
• ✅ Web push notifications
• ✅ Advanced reporting
• ✅ Priority support (faster chat response)

Comparison vs ActiveCampaign Plus at $49/mo:

• Both have visual automation builder
• ActiveCampaign has deeper conditional branching
• GetResponse has webinars bundled (ActiveCampaign doesn’t)
• ActiveCampaign has native CRM (GetResponse doesn’t)
• GetResponse at $159/mo is 3x more expensive than ActiveCampaign Plus

For most businesses, GetResponse’s Marketing Automation tier at $159/mo is too expensive compared to ActiveCampaign Plus at $49/mo plus a separate webinar tool at $30-50/mo = $79-99/mo total for similar capability.

Real cost comparison: GetResponse vs competitors at the same subscriber count

Your list size	GetResponse Starter	GetResponse Marketing Plus	MailerLite Advanced	Mailchimp Essentials	Brevo Lite
1,000 contacts	$13/mo	$119/mo	$20/mo	$20/mo	$9/mo
2,500 contacts	$41/mo	$149/mo	$85/mo	$60+/mo	$9/mo + overage
5,000 contacts	$83/mo	$199/mo	$85/mo	$135+/mo	$9/mo + overage
10,000 contacts	$166/mo	$279/mo	$200/mo	$250+/mo	$9/mo + overage

Patterns worth knowing:

• Starter tier: GetResponse’s $13/mo for 1K contacts is competitive with MailerLite Starter at $10/mo
• Marketing Plus tier: At $119/mo, the bundle is 6x more expensive than starter tiers — only justifiable if you genuinely use webinars and funnels At 10K contacts: GetResponse Marketing Plus at $279/mo is comparable to other tools, but only if webinars matter.

Transactional email — another bundle option

Unlike ActiveCampaign or ConvertKit, GetResponse does include transactional email on the Enterprise tier ($1,299+/mo). This is bundled with the most expensive tier only — for small businesses, transactional email still requires a separate service.

For high-volume transactional email use cases:

• Brevo Lite ($9/mo): transactional included on lowest tier — best bundle
• MailerLite + MailerSend ($20/mo total): mid-tier bundle
• ActiveCampaign + Postmark ($64/mo total): separate service stack
• GetResponse transactional on Enterprise ($1,299+/mo): only viable for 100K+ contacts

For businesses doing mixed marketing + transactional, Brevo and MailerLite both beat GetResponse on pricing unless you’re already in GetResponse’s enterprise pricing tier.

Hidden costs nobody mentions at signup

Three charges that catch small businesses by surprise:

1. Annual prepay discount only on first year: GetResponse offers a 30% discount on annual prepay — but renewal reverts to standard pricing. Forgot to cancel before renewal? You’ll pay full price for year 2.

2. Webinar overage charges: Marketing Plus includes 1,000 attendees per webinar. Larger webinar (>1,000 attendees) requires paid add-on: $79/mo for 5,000 attendees, $199/mo for 25,000. Not common for small businesses, but high-stakes webinars with 5K+ attendees can blow budget.

3. Additional users/seats: GetResponse doesn’t charge per user by default, but Pro+ tiers with team features have a 5-seat limit. Beyond 5 seats, additional members cost $15/seat/month — similar to ActiveCampaign.

When GetResponse pricing is the right call

• You’re a course creator or coach doing weekly webinars — bundle saves $50+/mo vs separate Zoom + Leadpages
• You value landing pages included without separate Leadpages subscription — saves $37-74/mo
• You want a single EU-based vendor — GetResponse is GDPR-compliant and EU-domiciled
• You have 1,000-5,000 contacts in a content-heavy niche (education, coaching)
• You want basic conversion funnels built in — pre-built templates save time vs CustomKit custom automation

When GetResponse pricing is the wrong call

• You have < 500 subscribers — MailerLite’s free tier at 1,000 contacts is twice as generous
• You don’t need webinars or funnels — Marketing Plus at $119/mo is 6x more expensive than necessary
• You’re an ecommerce store — Klaviyo’s Shopify integration and predictive analytics beat GetResponse for ecommerce
• You’re a creator selling courses — Kit’s commerce features are more relevant than GetResponse’s webinars
• You need deep conditional automations — ActiveCampaign Plus at $49/mo has deeper branching than GetResponse’s $159/mo Marketing Automation

The verdict

GetResponse’s pricing is the right call for course creators and coaches doing weekly webinars who can absorb the $119/mo Marketing Plus tier for the bundle value. For other use cases (small businesses under $100K, ecommerce, solopreneurs), GetResponse is genuinely overpriced at the bundle tiers.

The biggest “watch out”: the jump from $13/mo Starter to $119/mo Marketing Plus is 9x — but most of the value lives in that $119/mo bundle. If you only need email + landing pages, GetResponse’s Starter doesn’t significantly beat MailerLite’s $10/mo Starter, and you’d save by skipping the bundle.

For our complete GetResponse review, the feature breakdown, or related comparisons:

• GetResponse vs MailerLite — direct pricing comparison
• GetResponse alternatives — 7 platforms that beat it on specific dimensions
• ActiveCampaign vs GetResponse — automation depth comparison
• Best email marketing tools for educators — top picks for coaches and course creators

How we built this breakdown

Pricing below is taken from each vendor’s public pricing page and modelled at common subscriber and volume tiers. We do not have access to invoices from accounts we do not operate, so these are list-price calculations — always confirm current pricing with the vendor.

Disclosure: Some links on this page are affiliate links. If you sign up for GetResponse or one of the alternatives we compare, we may earn a commission. This never changes our recommendations.

Frequently asked questions about GetResponse pricing

How much does GetResponse cost in 2026?

GetResponse’s 2026 pricing tiers are Free ($0, up to 500 subscribers) → Starter $13/mo (1K) → Marketing Plus $119/mo (1K) → Marketing Automation $159/mo (1K) → Enterprise custom ($1,299+/mo). The biggest pricing gotcha is the jump from $13/mo Starter to $119/mo Marketing Plus — a 9x increase — where the bundled webinars and conversion funnels unlock. For small businesses that don’t need webinars, GetResponse’s Starter is comparable to MailerLite but with a smaller feature set.

Is GetResponse actually free to use in 2026?

Yes — GetResponse’s Free tier covers up to 500 subscribers, email broadcasts, autoresponders (basic drip), landing pages, signup forms, and email support at $0. The catch is that Free excludes A/B testing, marketing automation, webinars, conversion funnels, and advanced segmentation — all gated to paid tiers. Compared to MailerLite (1,000 free subscribers) or Kit (10,000 free), GetResponse’s Free tier is 2-20x smaller, so it’s only useful for short-term testing.

How much does GetResponse Marketing Plus cost per month for webinars?

GetResponse Marketing Plus is $119/mo for 1,000 contacts with webinars included (up to 1,000 attendees per session, webinar series, paid webinars, conversion funnels). For a creator doing weekly webinars with paid attendance, this bundle saves $50+/mo vs separate Zoom Pro ($30/mo) + Leadpages ($37-74/mo) = $67-104/mo stack. At 5,000 contacts the tier rises to $199/mo; at 10,000 contacts it’s $279/mo.

How does GetResponse pricing compare to ActiveCampaign in 2026?

GetResponse Marketing Automation at $159/mo for 1K contacts is roughly 3x more expensive than ActiveCampaign Plus at $49/mo. ActiveCampaign Plus has deeper conditional branching and native CRM; GetResponse bundles webinars (which ActiveCampaign doesn’t have) and conversion funnels. For businesses that don’t run webinars, ActiveCampaign Plus at $49/mo + separate Zoom/Demio at $30-50/mo = $79-99/mo total beats GetResponse Marketing Automation at $159/mo.

What are the hidden costs in GetResponse’s pricing?

Three charges that surprise businesses: (1) annual prepay discount renews at standard pricing — the 30% annual discount is year 1 only, so renewal hits at full price; (2) webinar overage fees — Marketing Plus includes 1,000 attendees per webinar, with paid add-ons at $79/mo for 5,000 attendees and $199/mo for 25,000; (3) additional seats beyond 5 cost $15/seat/month on Pro+ tiers with team features.

Does GetResponse include transactional email on any tier?

GetResponse includes transactional email only on the Enterprise tier ($1,299+/mo) — it is not available on any tier below $1,299/mo. For small businesses doing mixed marketing + transactional email, this means a separate service (Postmark, SendGrid, Mailgun) is required. Brevo Lite at $9/mo and MailerLite + MailerSend at $20/mo both include transactional at much lower price points — GetResponse loses on this dimension unless you’re already in enterprise pricing.

When is GetResponse Marketing Plus worth the $119/mo price in 2026?

GetResponse Marketing Plus at $119/mo is worth the price for course creators or coaches running 2+ webinars per month with paid attendance, who would otherwise pay $67-104/mo for separate Zoom + Leadpages subscriptions. The bundle also pays off for content-heavy niches (education, coaching) with pre-built conversion funnels. For solopreneurs or small businesses that don’t run webinars, Marketing Plus at $119/mo is 9x more expensive than necessary — pick Starter at $13/mo or switch to MailerLite at $10/mo.

Quick pros and cons

What we like

• Webinars included on the Marketing Plus tier at $119/mo — saves $50-200/mo vs separate Zoom or webinar platform
• Landing pages and sales funnels included on Free+ tier — no separate Landingi or Leadpages cost
• Flat pricing by tier, not per-feature gating — predictable monthly billing once you commit to a tier
• EU-based, GDPR-compliant by default — important for European businesses
• Autoresponders (basic drip campaigns) included on Free — basic email automation without upgrade
• Built-in conversion funnel templates — for course creators, coaches, and educators
• 24/7 chat support on paid tiers — response under 4 hours

What we don't

• Free tier capped at 500 subscribers — 2x smaller than MailerLite's 1,000 free tier
• Webinars + Conversion Funnels gated at Marketing Plus tier ($119/mo) — too expensive for solopreneurs
• Deliverability inconsistent according to vendor documentation — strong inbox placement vs MailerLite at best-in-class
• Marketing automation and segmentation locked to Marketing Automation tier ($159/mo)
• Reporting and A/B testing limited compared to Mailchimp or ActiveCampaign
• No multivariate testing on any tier — only basic subject line A/B
• Ecommerce automations are weak compared to Klaviyo — abandoned cart and browse abandonment limited

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