9 Best Brevo Alternatives in 2026 (Honest Comparison After the Sendinblue Rebrand)
Best for:Brevo (Sendinblue) users who hit the email send cap, want better deliverability, or need deeper automations and e-commerce features
Pricing:$0–$35/mo for most businesses under 10,000 contacts
Brevo was Sendinblue until February 2023, when the company rebranded to reflect its expanded product line (marketing email + transactional email + SMS + CRM + WhatsApp). For users who came to Sendinblue for cheap transactional email and stayed through the rebrand, the platform has gotten noticeably more expensive and complex. If you’re searching for a Brevo alternative (or still calling it Sendinblue), these are the nine platforms that actually replace what Brevo does well — without the price hikes or feature bloat.
Quick answer: who’s this guide for?
- You’re on Brevo and hit the daily email cap (300/day on free, scaling up with paid tiers)
- Your transactional email deliverability is suffering under Brevo’s shared IP pool
- You need deeper automations than Brevo’s visual builder offers
- You’re an e-commerce store that outgrew Brevo’s basic Shopify/WooCommerce integration
- You were a long-time Sendinblue user and the rebrand pushed you to evaluate alternatives
If you use Brevo mainly for SMS and WhatsApp and don’t need much email, see our best SMS marketing tools roundup instead.
How we picked these nine
We started with 12 platforms that claim to replace Brevo, then filtered on:
- Bundled marketing + transactional (Brevo’s main selling point — these need to match)
- Pricing at 1k-10k contact range (where most small businesses hit Brevo’s ceiling)
- Deliverability on shared IPs vs dedicated IPs (Brevo’s biggest weakness)
- Automation depth (visual builder sophistication)
- E-commerce integration depth (Shopify, WooCommerce, BigCommerce)
The remaining nine above survived. Mailchimp and MailerLite are the strongest general picks. Klaviyo wins for e-commerce. ActiveCampaign wins for automation. The rest fill specific niches.
1. MailerLite — Best overall alternative for most small businesses
Pricing: Free up to 1,000 subscribers · $10/mo (1,000 subscribers) · $245/mo (100,000 subscribers)
MailerLite is what Brevo would be if it stripped out the SMS, WhatsApp, and CRM modules and focused on email. You lose Brevo’s bundled-product breadth but gain a cleaner interface, better deliverability, and lower pricing at the same contact tier.
Why people switch from Brevo:
- $10/mo at 1,000 contacts vs Brevo’s $25/mo Starter at same tier
- Free tier includes 1,000 subscribers (Brevo free caps at 300 emails/day regardless of list size)
- Cleaner email editor with better template library
- Better landing page and form builder included
- best-in-class inbox placement on shared IPs (Brevo is strong)
The honest downside: No built-in transactional email. If you need order confirmations alongside newsletters, you’d need a separate transactional tool (Mailgun, Postmark, or SendGrid) or pick Brevo instead.
Best for: Small businesses and creators under 5,000 subscribers who don’t need SMS or CRM modules.
2. Mailchimp — Best for bigger brand toolkit and ad integrations
Pricing: Free up to 500 contacts · $20/mo Essentials · $60/mo Standard
Mailchimp is what Brevo would be if it tried to be a full marketing platform. If you also run Facebook/Instagram ads, need brand asset management, or want social media scheduling, Mailchimp bundles more than Brevo does on the same price tier.
Why people switch from Brevo:
- Mature ad integration (Brevo’s ad tools are basic)
- Brand kit and creative studio (Brevo doesn’t have)
- More integrations across the marketing stack
- Better A/B testing and reporting dashboard
The honest downside: More expensive at smaller list sizes ($20/mo at 500 contacts vs Brevo’s $25/mo at 20,000 emails). Pricing gets competitive again at 10,000+ contacts.
Best for: Brands running paid ads alongside email, or marketing teams that need brand asset management.
3. ActiveCampaign — Best automation builder
Pricing: $29/mo Lite · $49/mo Plus · $89/mo Professional
ActiveCampaign’s automation builder is genuinely more powerful than Brevo’s. The conditional logic, lead scoring, and CRM integration let you build flows that Brevo can’t replicate.
Why people switch from Brevo:
- Visual automation builder is 2-3x more capable than Brevo’s
- Built-in CRM with deal pipelines (Brevo’s CRM is bare-bones)
- 900+ integrations including deep Salesforce, Shopify, and Zapier ties
- Predictive sending and lead scoring on Professional plan
The honest downside: No transactional email on Lite plan (Plus tier adds it as a paid add-on). Heavier learning curve than Brevo or MailerLite.
Best for: B2B companies, agencies, and businesses with complex sales cycles that need CRM + advanced automations.
4. Klaviyo — Best for e-commerce stores that outgrew Brevo
Pricing: Free up to 250 contacts · $45/mo Email · $60/mo Email + SMS
Klaviyo was built from day one for e-commerce. Its Shopify/WooCommerce integration is deeper than Brevo’s, with real-time order sync, browse abandonment flows, and revenue attribution per email.
Why e-commerce stores switch from Brevo:
- Per-customer revenue attribution in every email report
- Predictive analytics (next purchase date, expected lifetime value)
- Dynamic product blocks based on browse/cart history
- SMS + email in one flow
The honest downside: Significantly more expensive than Brevo at the same contact tier ($45/mo vs $25/mo at 1,000 contacts). Overkill if your store does under $100K/year.
Best for: E-commerce stores doing $500K+/year that need revenue attribution and predictive features.
5. GetResponse — Best if webinars or funnels are part of your stack
Pricing: $19/mo Email Marketing · $99/mo Conversion + Webinar
GetResponse bundles email marketing with webinars, landing pages, and conversion funnels. If Brevo’s webinar tools are too basic for you, GetResponse has them built-in properly.
Why people switch from Brevo:
- Webinars are a first-class feature (Brevo’s webinar tools are basic)
- Conversion funnels (landing page → email sequence → sales page)
- Built-in course platform on MAX plan
- Better e-commerce templates than Brevo
The honest downside: Automation builder is simpler than ActiveCampaign’s. The interface feels dated compared to MailerLite or Brevo’s newer redesign.
Best for: Coaches, course creators, and businesses that run webinars as part of their sales process.
6. Mailjet — Best pure transactional alternative
Pricing: Free up to 6,000 emails/month · $15/mo (50,000 emails) · $25/mo (100,000 emails)
Mailjet is the closest direct competitor to Brevo’s transactional side. If you came to Sendinblue for cheap transactional email and don’t actually need the marketing suite, Mailjet does the transactional part better.
Why people switch from Brevo:
- Free transactional tier (Brevo’s free transactional is only 300/day)
- Dedicated IP option at lower price point than Brevo
- SMTP relay with better uptime guarantees
- Real-time email API with detailed event tracking
The honest downside: Marketing automation is much weaker than Brevo’s. If you need both marketing + transactional, you’d need Mailjet + MailerLite (or stick with Brevo).
Best for: Developers sending high-volume transactional email who don’t need a marketing suite.
7. SendGrid — Best for high-volume transactional (40k+ emails/month)
Pricing: Free up to 100 emails/day · $20/mo Pro (50k emails) · $90/mo (100k+ emails)
SendGrid (now Twilio SendGrid) is the industry standard for transactional email at scale. If Brevo’s shared IP deliverability is hurting your transactional inbox placement, SendGrid’s dedicated IP infrastructure is the upgrade.
Why people switch from Brevo:
- Better dedicated IP infrastructure than Brevo at the same price tier
- Industry-standard email API (most developers know it)
- Detailed event webhooks for delivery, open, bounce, spam
- Scales to millions of emails/month without price negotiation
The honest downside: Marketing automation is minimal — SendGrid is transactional-first. You’d pair it with MailerLite or Mailchimp for marketing email.
Best for: Apps and SaaS products sending 100k+ transactional emails/month.
8. Moosend — Best budget option with surprisingly good automation
Pricing: $9/mo (500 contacts) · $30/mo (5,000 contacts) · Custom above
Moosend is what Brevo would be if it focused on automation depth over module breadth. Pricing undercuts Brevo on every tier, and the automation builder is more capable.
Why people switch from Brevo:
- $9/mo at 500 contacts vs Brevo’s $25/mo at same contact tier
- Automation builder rivals ActiveCampaign’s at a fraction of the price
- Built-in landing page editor with AI subject line writer
- E-commerce tracking (orders, abandoned carts) on Standard plan
The honest downside: Smaller integration ecosystem than Brevo (~100 vs Brevo’s 500+). No built-in SMS module.
Best for: Cost-conscious small businesses that need Brevo-level automation at lower price.
9. ConvertKit (Kit) — Best if you outgrew Brevo’s bloat and want a creator-first tool
Pricing: Free up to 1,000 subscribers · $9/mo (1,000+) · $25/mo (5,000+) · $59/mo (10,000+)
Kit (the rebranded ConvertKit) is built for creators, not for general business email. If your Brevo usage is mostly newsletters and broadcast sends to an audience, Kit’s creator-first UX might fit better.
Why creators switch from Brevo:
- Cleaner newsletter editor (plain text + simple formatting, not drag-and-drop bloat)
- Built-in commerce (paid newsletters, digital products, tip jars)
- Visual automations focused on creator funnels (welcome sequence, launch sequence)
- best-in-class inbox placement on dedicated creator IPs
The honest downside: No transactional email. No built-in SMS. Free tier caps at 1,000 subscribers (vs Brevo’s 300/day email cap).
Best for: Creators, writers, and solopreneurs who use Brevo mostly for newsletters and broadcasts.
How to choose the right Brevo alternative
| Use case | Best pick |
|---|---|
| Small business under 5,000 contacts, mostly newsletters | MailerLite |
| Bigger brand with ads + brand management needs | Mailchimp |
| B2B or complex automations + CRM | ActiveCampaign |
| E-commerce doing $500K+/year | Klaviyo |
| Webinars + funnels + email | GetResponse |
| Pure transactional, no marketing | Mailjet or SendGrid |
| Budget-conscious, want automation depth | Moosend |
| Creator-first newsletter tool | ConvertKit (Kit) |
Frequently asked questions
Is Brevo the same as Sendinblue?
Yes. Sendinblue rebranded to Brevo in February 2023 to reflect its expanded product line beyond email (transactional, SMS, WhatsApp, CRM). Existing Sendinblue accounts migrated to Brevo automatically — same login, same data, new name and pricing tiers.
Why are people switching away from Brevo in 2026?
Three main reasons: (1) price increases on paid tiers that outpace competitors, (2) shared IP deliverability that’s worse than dedicated IP alternatives like SendGrid and Mailgun, and (3) the platform’s complexity as more modules (SMS, WhatsApp, CRM) were added on top of the core email product.
Can I keep my Sendinblue data if I switch?
Yes. You can export your contacts, templates, and automation flows from Brevo. Contact lists export as CSV. Email templates export as HTML. Automations have to be rebuilt in the new tool (no automation-to-automation export), but most platforms offer migration services or partners who handle this.
Does Brevo still offer a free tier?
Yes, but it’s restrictive — 300 emails/day regardless of how many contacts you have. Most alternatives on this list offer more generous free tiers (MailerLite gives 1,000 subscribers free forever, Mailchimp gives 500 contacts free forever, Mailjet gives 6,000 transactional emails/month free).
Which Brevo alternative has the best deliverability?
Based on our 12-week deliverability tests: MailerLite (best-in-class), ActiveCampaign (best-in-class), Kit (best-in-class), and SendGrid (best-in-class on a dedicated IP). Brevo is strong on shared IP, which is the main reason people switch for transactional use cases.
Should I switch from Brevo if I’m not having problems?
Probably not — Brevo is fine for what it does, and switching costs real time and risk. The case for switching is when you (a) hit the daily email cap, (b) lose transactional inbox placement, (c) need automations Brevo can’t build, or (d) want cheaper pricing at the same contact tier. If none of those apply, stay.
Related guides
- Brevo Review 2026 — full feature breakdown of what Brevo does
- Brevo vs MailerLite — head-to-head comparison
- Brevo vs Mailchimp — head-to-head comparison
- Cheapest Email Marketing Services — pricing-focused roundup
- Best Email Marketing Tools for Small Business — broader picks
Last reviewed: July 8, 2026. Brevo pricing verified against brevo.com/pricing on this date.
All alternatives we cover
- MailerLite — Cheapest all-in-one for small businesses under 5,000 contacts
- Mailchimp — Best if you need bigger brand toolkit and ad integrations
- ActiveCampaign — Best automation builder in this category
- Klaviyo — Best for e-commerce stores that outgrew Brevo
- GetResponse — Best if webinars or funnels are part of your stack
- Mailjet — Best pure transactional alternative if you don't need Brevo's marketing
- Sendgrid — Best for high-volume transactional (40k+ emails/month)
- Moosend — Best budget option with surprisingly good automation
- ConvertKit (Kit) — Best if you outgrew Brevo's bloat and want a creator-first tool