GetResponse Review 2026: The Best Email + Webinar Combo for Coaches and Course Creators
Best for:Coaches, consultants, and course creators who run regular webinars as part of their funnel
Pricing:Free up to 500 subscribers · $19/mo Email Marketing · $99/mo MAX (with webinars)
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GetResponse has been around since 1998, but the MAX plan launched in 2021 changed what the platform could do. Today, MAX bundles email marketing + webinar platform + funnel builder into one subscription. If webinars are part of your funnel (which most coaching and course businesses use), GetResponse MAX is the only email tool that gives you all three without paying for separate tools. We tested GetResponse MAX for three months across two coaching businesses.
Who GetResponse is for
- Coaches, consultants, and course creators who run regular webinars
- Businesses that want email + landing pages + webinars in one platform
- Marketers who need funnel-style automation (landing page → email sequence → webinar registration → follow-up)
- Creators selling high-ticket services through webinars
Who GetResponse is NOT for
- Service businesses that don’t run webinars (MailerLite or Kit is cleaner and cheaper)
- Newsletter creators without webinars (Beehiiv is built for this)
- Anyone with under 500 contacts who doesn’t need MAX features
- E-commerce stores (use Brevo or Klaviyo instead)
Pricing breakdown
GetResponse’s pricing is the most tiered in this category:
| Plan | Cost | Key features | Best for |
|---|---|---|---|
| Free | $0 | 500 subscribers, email + landing pages | Starting out |
| Email Marketing | $19/mo | Automation, A/B testing, segmentation | Newsletter focus |
| Marketing Automation | $59/mo | + CRM, scoring, advanced workflows | Marketing teams |
| MAX | $99/mo | + Webinar platform + funnel builder | Coaches, course creators |
| MAX² | $199/mo | + Transactional email, dedicated IP | High-volume senders |
The MAX plan is the differentiator. At $99/mo, you get:
- Email marketing (unlimited contacts on this tier)
- Webinar platform (unlimited webinars, up to 1,000 attendees)
- Funnel builder (landing pages + email sequences + webinar registration in one workflow)
- SMS marketing
- Web push notifications
If you’re paying for Zoom Webinar ($33-79/mo) + Mailchimp ($20-95/mo) + a landing page builder ($30+/mo), GetResponse MAX at $99/mo is a meaningful cost saver.
Features that matter for coaches
Webinar platform
GetResponse’s webinar platform is the platform’s strongest feature. You can run:
- Live webinars (up to 1,000 attendees on MAX)
- Automated webinars (pre-recorded, scheduled)
- Hybrid webinars (live + automated in one)
- Paid webinars (built-in payment processing)
The webinar UI is clean, screen sharing works as expected, and the analytics (attendee reports, drop-off times, conversion tracking) are solid. It’s not as polished as Zoom Webinar for live interaction, but for marketing-focused webinars, it’s more than enough.
Funnel builder
The funnel builder on MAX lets you create complete customer journeys:
- Landing page → Email sequence → Webinar registration → Follow-up emails
- Drag-and-drop interface, similar to ClickFunnels
- Pre-built funnel templates for lead magnets, webinars, product launches
If you’re already using ClickFunnels or Kartra, GetResponse’s funnel builder is comparable but bundled (no extra subscription).
Email automation
Email automation on the Marketing Automation tier ($59/mo) and MAX ($99/mo) is solid:
- Visual workflow builder
- Conditional splits based on engagement
- Goal tracking
- Lead scoring (Marketing Automation tier)
It’s not as powerful as ActiveCampaign’s automation, but for 80% of coaching businesses, it’s more than enough.
Multi-channel marketing
MAX includes:
- Email marketing
- SMS marketing (US, EU, AU, BR)
- Web push notifications (visitors opt in, you can push to them)
- Webinar platform
The web push notifications are unique — no other email tool in this category offers them. If your audience is browser-heavy (B2B, SaaS), this can be a meaningful additional channel.
What GetResponse doesn’t do well
Interface complexity
GetResponse’s interface is the densest in this category. There are too many menus, settings are buried, and the UX feels designed for marketing teams rather than small business owners. Compared to MailerLite or Kit, GetResponse has a steeper learning curve.
Template designs
Email template designs are functional but less polished than Mailchimp’s or Kit’s. If brand consistency is critical (lifestyle brands, premium services), you’ll spend more time customizing GetResponse templates.
Reporting depth
Reporting on the lower tiers (Free, Email Marketing) is shallow. You get opens, clicks, unsubscribes — but no click heatmaps, comparative reporting, or revenue attribution. Mailchimp’s reporting is significantly deeper at the same price point.
Integration ecosystem
GetResponse has fewer third-party integrations than Mailchimp or ActiveCampaign. If you’re heavily integrated with Shopify, Salesforce, or HubSpot, GetResponse’s integration depth may frustrate you.
The honest comparison: GetResponse MAX vs ClickFunnels + Mailchimp
For a coach running webinars:
GetResponse MAX ($99/mo) gets you:
- Email marketing
- Webinar platform
- Funnel builder
- Landing pages
- SMS marketing
ClickFunnels + Mailchimp + Zoom Webinar would cost:
- ClickFunnels: $127/mo (Basic plan)
- Mailchimp: $20-95/mo (Essentials or Standard)
- Zoom Webinar: $33-79/mo (500-1,000 attendees)
- Total: $180-301/mo
GetResponse MAX at $99/mo is a real cost saver if you use all three tools. If you only need email + webinars (no funnel builder), the comparison is closer but GetResponse still wins.
Verdict
4.2/5
GetResponse MAX is the right answer for coaches, consultants, and course creators who run webinars as part of their funnel. The bundled approach saves $80-200/mo compared to running separate tools.
If you don’t run webinars, look at MailerLite or Kit — they’re cleaner and cheaper for pure email. GetResponse earns its 4.2 rating for the niche it serves (webinar-led coaching businesses), not for general small business use.
Frequently asked questions
Is GetResponse MAX worth $99/mo?
If you run webinars as a core lead gen tactic, yes. The webinar platform alone justifies the price. If you don’t use webinars, drop to the Email Marketing plan at $19/mo or look at MailerLite.
Is GetResponse good for newsletters?
It’s adequate but not specialized. MailerLite is cleaner for pure newsletter use, Kit is better for creator commerce, Beehiiv is best for newsletter-first creators.
Can I migrate from Mailchimp to GetResponse?
Yes. GetResponse has a direct Mailchimp importer. Lists, custom fields, and tags transfer. Automation flows need to be rebuilt — plan for 2-4 hours.
Does GetResponse have a free tier?
Yes — free for up to 500 subscribers. The free tier includes email + landing pages but excludes automation, A/B testing, and webinars.
Quick pros and cons
What we like
- MAX plan ($99/mo) includes a full webinar platform — no need for Zoom Webinar or WebinarJam
- Funnel builder on MAX plan lets you build landing pages, emails, and webinars in one workflow
- Automation features are solid — comparable to Mailchimp's paid tiers
- Free tier available (500 subscribers) with most features included
- Multi-channel: email + SMS + web push notifications on paid plans
What we don't
- MAX plan is $99/mo and overkill if you don't run webinars
- Email template designs are less polished than Mailchimp's or Kit's
- Reporting depth on lower tiers is shallower than competitors
- Interface feels enterprise-heavy compared to MailerLite or Kit
- Limited third-party integration ecosystem compared to Mailchimp