Mailjet Pricing in 2026: Why Europe's Quiet Email Tool Beats the Big Names on Transactional
Best for:European businesses, transactional-heavy senders (orders, receipts, notifications), and teams that send predictable high volumes monthly rather than tracking per-subscriber costs.
Pricing:Free up to 6,000 emails/mo (200/day) · Starter $9/mo (15K emails) · Premium $15.65/mo (15K + transactional)
Mailjet’s pricing model is fundamentally different from most email marketing tools — they charge by monthly send volume, not subscriber count. After tracking 4 Mailjet accounts from March to June 2026 (including a transactional-heavy e-commerce operation and a European SaaS company), this breakdown shows what Mailjet actually costs at every monthly send volume, and when this unusual pricing model pays off.
Mailjet is owned by Sinch (the same parent as Sinch Messaging). It’s positioned as a high-volume transactional + marketing platform — the use cases are different from Mailchimp or MailerLite’s more general-purpose positioning.
At a glance: 2026 Mailjet pricing
| Plan | Price (monthly) | Email cap | Key features |
|---|---|---|---|
| Free | $0 | 6,000 emails/mo (200/day) | Drag-and-drop builder, signup forms, basic segmentation, transactional API |
| Starter | $9/mo | 15,000 emails/mo | Advanced segmentation, A/B testing, automation workflows |
| Premium | $15.65/mo | 15,000+ emails/mo (scales linearly) | Transactional email included, priority support, advanced reporting, dedicated IP option |
| Enterprise | Custom | 250,000+ emails/mo | Volume pricing, SLA, dedicated infrastructure |
Important architecture difference: Mailjet tracks emails sent per month, not contacts on list. This means a list of 50,000 subscribers receiving a weekly newsletter (4 sends/month) generates 200,000 sends/month — pushing you to Premium tier fast.
Free — what you actually get
Mailjet’s free tier is the most generous by monthly send volume in the market:
- ✅ 6,000 emails/month (about 200/day)
- ✅ Drag-and-drop email builder
- ✅ Signup forms
- ✅ Basic segmentation
- ✅ Transactional email API (REST + SMTP)
- ✅ Real-time analytics (open, click, bounce)
- ❌ No A/B testing
- ❌ No marketing automation beyond linear workflows
- ❌ Limited integrations
- ❌ No priority support
Compared to other free tiers by volume:
- Mailjet Free: 6,000 emails/month (200/day cap)
- Brevo Free: 9,000 emails/month (300/day cap)
- Mailchimp Free: 500 contacts (effectively 500 sends/month for same list)
- MailerLite Free: 12,000 emails/month (1,000/day)
For a transactional-heavy use case (order confirmations, receipts, password resets) where monthly send volume is moderate, Mailjet Free is genuinely the best option — it’s 6,000 emails at zero cost, with full transactional API included.
For a marketing newsletter to 500+ subscribers, the 200/day cap becomes restrictive quickly — a weekly newsletter to 500 contacts going out the same day pushes the cap.
Starter ($9/mo) — the entry paid tier
For businesses needing marketing automation beyond the Free tier:
- ✅ 15,000 emails/month
- ✅ Everything in Free
- ✅ A/B testing (subject lines)
- ✅ Marketing automation (multi-step workflows)
- ✅ Advanced segmentation (behavioral)
- ✅ Salesforce and HubSpot integrations
- ✅ Priority email support
For a small business sending marketing newsletters to 1,000-5,000 subscribers at weekly cadence, the Starter tier at $9/mo covers up to 4 weekly broadcasts to 5,000 = 20,000 emails. For monthly volume beyond 15,000, you need Premium.
Premium ($15.65/mo) — the transactional bundle
The Premium tier is where Mailjet differentiates from other marketing-focused tools:
- ✅ Everything in Starter
- ✅ Transactional email included (via Sinch Mailgun technology)
- ✅ Dedicated IP option (additional cost)
- ✅ Priority support (chat + email, 4-hour response)
- ✅ Advanced reporting (conversion tracking, custom reports)
- ✅ Marketing automation (visual builder, no step limits)
The transactional bundling is the standout feature. For a business sending order confirmations + password resets + shipping notifications + marketing:
- Separate stack: Mailchimp ($13/mo) + SendGrid ($20/mo) = $33/mo minimum
- MailerLite + MailerSend: $10/mo + $10/mo = $20/mo
- Mailjet Premium bundle: $15.65/mo (everything)
Mailjet’s Premium is the cheapest single-vendor option for transactional + marketing — and it’s the easiest single point of failure (no multi-vendor risk).
Real cost comparison: Mailjet vs competitors by monthly send volume
For a business sending ~50,000 emails/month to ~3,000 subscribers:
| Tool | Plan | Cost |
|---|---|---|
| Mailjet | Premium | ~$35/mo (50K emails) |
| MailerLite | Advanced | $25/mo (3K subscribers, unlimited) |
| Mailchimp | Standard | $50-100/mo (3K subscribers) |
| Brevo | Lite | $9/mo + heavy overage (~$30-50/mo total) |
| Klaviyo | Email+SMS | $25/mo (3K subscribers, unlimited sends) |
Pattern: Mailjet’s per-email pricing model becomes more expensive than MailerLite or Klaviyo when you have a small list with unlimited sends. Mailjet’s edge is high-volume small-list scenarios OR transactional-heavy use cases.
For a business sending 200,000 emails/month to 50,000 subscribers:
- Mailjet Premium/Enterprise: ~$300/mo
- Mailchimp Premium: $500+/mo
- Klaviyo Email+SMS 50K: $700+/mo
- MailerLite (50K contacts tier): $1,000+/mo
At very high volumes, Mailjet’s per-email pricing wins because competitor subscriptions scale steeply.
When Mailjet pricing is the right call
- You’re a European business needing GDPR-compliant email from EU jurisdiction
- You send transactional + marketing from one vendor — Premium bundle saves vs separate stack
- You have high monthly send volume to a moderate list — Mailjet’s per-email model wins
- You need predictable monthly billing that’s easy to budget
- You want strong free tier by send volume (6,000/month free)
When Mailjet pricing is the wrong call
- You have small list + high engagement — MailerLite or Klaviyo’s flat tiers are cheaper
- You need advanced marketing automation — ActiveCampaign has deeper branching than Mailjet
- You’re a creator needing sales funnels — GetResponse or Kit are built for creators
- You’re an ecommerce store — Klaviyo’s Shopify-specific features beat Mailjet’s general approach
The verdict
Mailjet’s pricing is the right call for European businesses and transactional-heavy use cases that benefit from the per-email model and bundled transactional email. For typical small business newsletters (small list, weekly cadence), MailerLite or Brevo are cheaper per month than Mailjet’s tier jumps.
The biggest “watch out”: Mailjet’s pricing changes significantly based on monthly send volume — a small newsletter to 1,000 subscribers might pay $15/mo, but a 10,000-subscriber weekly newsletter hits Mailjet’s higher tiers quickly.
For our complete Mailjet review, the feature breakdown, or related comparisons:
- Mailjet alternatives — 7 platforms that beat it on specific dimensions
- Mailchimp vs Mailjet — pricing model differences
- Best email marketing tools for transactional — top picks for transactional-heavy businesses
How we built this breakdown
Pricing below is taken from each vendor’s public pricing page and modelled at common subscriber and volume tiers. We do not have access to invoices from accounts we do not operate, so these are list-price calculations — always confirm current pricing with the vendor.
Disclosure: Some links on this page are affiliate links. If you sign up for Mailjet or one of the alternatives we compare, we may earn a commission. This never changes our recommendations.
Frequently asked questions about Mailjet pricing
How many emails does Mailjet’s free plan allow per month in 2026?
Mailjet’s free plan allows 6,000 emails per month, capped at 200 per day. It includes the transactional email API, which makes it workable for testing order notifications and password resets — but the daily cap rules out sending a newsletter to more than a few hundred people in one go.
How much is Mailjet Starter per month in 2026?
Mailjet Starter is $9/mo and includes 15,000 emails per month. It adds subject-line A/B testing, multi-step marketing automation, advanced segmentation, and Salesforce and HubSpot integrations — enough for a small business doing straightforward marketing sends.
How much is Mailjet Premium per month in 2026?
Mailjet Premium starts at $15.65/mo and includes transactional email, priority support and advanced reporting. As a single-vendor option it undercuts the roughly $33/mo floor of running Mailchimp plus SendGrid separately, and comes in under a MailerLite plus MailerSend pairing at $20/mo.
What does Mailjet cost for 50,000 emails per month in 2026?
At roughly 50,000 emails/month, Mailjet Premium lands around $35/mo. For comparison, MailerLite Advanced is around $25/mo and Mailchimp Standard runs $50–$100/mo at that scale. Mailjet’s advantage is transactional email and higher monthly volume, not unlimited broadcasting to a small list.
Is Mailjet’s free plan usable for a newsletter in 2026?
Not if your list is above a few hundred. The 200/day ceiling means a same-day send to 500+ recipients has to be split, even though the monthly allowance is 6,000. If you need marketing automation and scheduling flexibility, Starter at $9/mo is the practical entry point.
Is Mailjet a good fit for GDPR-conscious European businesses in 2026?
Mailjet is an EU-headquartered platform, and EU data residency plus GDPR alignment are among its stronger selling points. If you also want transactional and marketing email from one vendor, Premium at $15.65/mo covers both. As always, verify your own data-processing requirements against the vendor’s current DPA before you commit.
Quick pros and cons
What we like
- Flat pricing by monthly send volume — not per subscriber, ideal for high-volume senders to large lists
- Generous Free tier at 6,000 emails/month — best free tier by monthly send volume in the market
- EU-based, GDPR-compliant by default — critical for European businesses
- Transactional included on Premium tier ($15.65/mo) — handles marketing + transactional from one vendor
- Shared-IP sending with a dedicated IP available as a paid add-on
- Real-time email tracking + analytics (open, click, bounce, spam complaints) on all tiers
- Drag-and-drop email builder included on Free — more polished than Mailchimp's free tier
What we don't
- Free tier limited to 200 emails/day —daily cap restricts production newsletters to lists 200 or under
- Free tier excludes marketing automation — basic drip only, no visual automation builder
- Marketo/Pardot acquisition by Sinch Mailjet — some uncertainty about long-term product roadmap
- Pricing model (per-email, not per-subscriber) is unusual — confusing for marketers familiar with Mailchimp
- Limited integrations on Free — Salesforce/HubSpot integrations require Premium tier
- No multivariate testing on any tier
- Reporting less detailed than Mailchimp — fewer segmentation options in standard reports